Rajiv Rai Sachdev has made several promotional and educational films on socially relevant issues such as Old Age Problems, Drugs, Women Welfare, Child Marriages, Dowry, Rural Development & Indian Army. He has conceptualized various ad-campaigns and marketing strategies for different private enterprises, concept selling/marketing is his main forte. He is researching in the field of Natural/Organic consumer products with wellness properties since the year 2000 and has developed new techniques using Nano-technology & Bio-technology for dyeing all kinds of natural fibers based textiles products. He filed the National and International Patents for this technology & the product which is now in final stages. He was one of the seven finalists in Anveshan- III organized by Centre for Innovation, Incubation and Entrepreneurship an IIM, Ahmedabad enterprise.